About Matter
Matter exists to help indie film and TV creators understand the story behind the project before asking an audience to care.
Philosophy
Before assets. Before rollout.
Most projects do not only need more promotion. They need a clearer emotional reason for people to pay attention.
Matter looks at the people, the process, the work itself, and the ways an audience can participate before building toward release.
The 4 P’s
The human heart behind the project. Who made it, who it speaks to, and why it matters now.
The creation story. The decisions, challenges, breakthroughs, and context that make the work feel alive.
The finished presentation. The trailer, poster, cut, copy, visuals, and materials that shape first impressions.
The audience pathway. How people discover the project, engage with it, share it, attend it, or support it.
Founder
Filmmaker / Editor / Creative Strategist
Charlie Cooper is a Philadelphia-based filmmaker, editor, and creative professional whose work is shaped by storytelling, emotion, and human connection.
His background spans video production, editing, creative direction, social media, writing, music, and independent filmmaking. Matter grew from that mix: a company built for creators who need their work understood, not just advertised.
Philadelphia, PA
Film, TV, video production, editing, positioning, and creator-led release strategy.
Story first. Human connection first. Marketing follows clarity.
Values
No empty hype.
Matter helps define what the project is before trying to sell it.
The project should feel handled with respect, not forced into a generic campaign shape.
Matter does not promise outcomes it cannot control. The goal is stronger positioning, better materials, and a clearer path.
Work with Matter
Send the project, its current stage, and what you are trying to make happen next.
Contact Matter